Monday, September 14, 2009

Advertisement - Ethos



This ad shows James Franco (aka, Harry Osborn from Spiderman) along with some cologne, or at least that's what I think it is. By featuring James Franco, a well known and I assume respected actor, in this advertisement, the company has created some credibility for their product. A customer might assume that if James Franco uses this cologne, it must really be good; and if it's good enough for Mr. Franco, it's good enough for him.

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