Just look at the way those hungry children are staring at you! This ad is most certainly an appeal to pathos. By showing children, who our hearts naturally go out to, their scant quantities of food, their pleading facing and hopeful eyes, this ad makes your heart ache for those poor, hungry children. It stirs you and make you want to do something to help; which is exactly the objective of the ad. I'd say their appeal to pathos is very successful.
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